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What is SEO

New to the world of SEO or simply looking forward to refreshing your knowledge on what SEO is? Whatever your needs be, this guide has been written with the aim to help you get the nuggets you need to have so as to be well on the road to professional quality Search Engine Optimization, better known as SEO. Read on to learn more on what is SEO.

By and large, SEO is a particular marketing discipline that aims to grow visibility in the organic search results. There is so much that goes into SEO and it happens to be so broad as to entail both the technical and the creative aspects that will be called for so as to improve rankings, drive traffic and improve the awareness in the various search engines. Much are the aspects of SEO marketing all the way from the words on your web page to the methodologies applied to help other sites link to your business on the web. Actually, SEO can be generally said to be a matter of simply ensuring that your site is so structured in a manner that search engines understand.

This said and done, it is to be understood that SEO isn’t just about building your site to be such search-engine friendly. The sites are actually used by people and as such the main aim is to make them as search engine friendly as you make them user friendly as well.

We will take a special look in this article at some of the basics that you need to know of when it comes to the description of some of the core areas of SEO, right from finding the phrases and terms that will help generate as much traffic to your site otherwise known as keywords, ideas to help make your site more friendly to the search engines, what actually goes into link building and as well how you can successfully promote the unique elements there are on your site.

First and foremost why do you think your website needs SEO? To answer this, you need to know of the fact that majority of the web traffic is driven by some of the major search engines, some of which are Google, Bing and the like.

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